Tired of chasing leads? Missed a deal because you were too caught up in administrative tasks? It's a common reality for sales teams that haven't yet mastered lead routing. Don't worry, there's a solution!
With automated lead routing software, your sales team can focus on what they do best - closing deals. No more guesswork in lead distribution, no more leads slipping through the cracks due to human error or oversight.
In this article, we compare the best lead routing software to help you select the solution that supercharges your sales efficiency.
If you're already familiar with the basics of lead routing software and are particularly interested in a detailed comparison, feel free to skip to the comparison section.
Unbalanced workload. Inefficient lead assignments. Delayed responses. Lead-tracking difficulties–collectively contributes to reduced actual selling time due to excessive lead management.
This highlights the need for an automated solution.
Lead routing software captures inbound leads and directs them to the most suitable sales representatives based on factors like geographic location, industry expertise, and lead scoring. This proactive process optimizes lead distribution–ensuring the right leads reach the right representatives promptly.
For instance, an inquiry from a tech CEO in San Francisco would be promptly scored and routed to a local tech sales rep, streamlining the lead assignment process.
The purpose of automating inbound lead distribution to the right sales representative offers:
According to Harvard Business Review, inbound leads responded to within the first hour are 60 times more likely to convert. This highlights lead routing's cardinal role in expediting and orchestrating seamless lead management.
By integrating automated lead routing software in sales operations, you can:
As a result, your sales team can reduce lead response time and improve sales productivity.
Before lead routing software, sales teams had to sort leads manually. This process was slow, error-prone, and could result in missed opportunities. The lack of a systematic approach made it challenging to track and analyze sales data.
With lead routing software, this process became automated. The software assigns leads based on set rules, ensuring the right person handles each lead for optimal sales closure.
How does this benefit? Automating lead distribution saves time and ensures quick follow-up. Leads are assigned objectively, reducing errors and increasing successful sales. With lead distribution and conversion rates data, the sales team strategizes improvement areas. This results in efficient sales operations for increased sales and higher business returns.
Sales teams used to follow up on leads manually. This approach often resulted in lower conversion rates as it was time-consuming and inconsistent effort couldn't capture leads through the cracks.
With automated lead routing software, each lead is promptly and effectively addressed, increasing the chances of conversion. Prompt follow-ups increase customer satisfaction and loyalty on the brand. That is, more conversions lead to more sales, resulting in a higher return on investment.
Inconsistent follow-ups and a lack of personalization can upset any potential lead. This was a reality when sales teams manually managed leads, resulting in a less satisfied customer experience.
Lead routing software has transformed this by:
Opt for lead routing software to enhance your sales cadence, integrate your CRM, and support your organization’s scalability.
Cirrus Insight is a tool that seamlessly integrates Salesforce with Gmail, Google Calendar, and Google Contacts to boost email management efficiency.
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Best For
Mid to large-sized sales teams seeking to streamline communication and enhance productivity by integrating their CRM with email platforms. Ideal for teams seeking to automate data entry, synchronize calendars, and manage customer interactions directly from their inbox. Suitable for businesses aiming to improve customer relationship management through efficient tracking and personalized communication.
Chili Piper is a scheduling and routing software predominately for small businesses.
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LeadAngel is a powerful lead management and routing solution designed to simplify Salesforce lead routing. With the use of sophisticated lead-to-account matching, smart algorithms and real-time data processing, it makes sure that every lead is routed to the right representative at the exact time.
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Please refer to LeadAngel's pricing plans for complete information.
Best For
Sales teams and organizations looking to optimize their lead routing in Salesforce while improving CRM data accuracy and operational efficiency.
LeanData is a CRM tool designed to optimize the lead-to-account matching process in sales and marketing organizations. It facilitates accurate routing and tracking of leads and improves the effectiveness of sales and marketing efforts.
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All-sized target sales and marketing organizations are looking to improve their lead-to-account matching process.
Calendly Routing is a Calendly feature that automates lead and customer routing based on Salesforce ownership for instant meeting scheduling.
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Lead Liaison is a cloud-based solution that boosts sales by attracting, converting, and retaining prospects. It equally supports sales with features like a hot-lead dashboard, Buy Signals, and live alerts of business activity on the customer's website.
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Sales and marketing teams aiming to track, qualify, distribute, and convert more leads.
Choose your lead routing software to maximize sales efficiency and improve lead conversion chances by directing the right lead to the right sales representative at the right time. Real-time analytics and insights should help you optimize your lead routing strategy and foster better team collaboration. This allows your sales team to concentrate on closing deals.
Looking for an all-in-one lead routing solution? Discover how Cirrus Insight integrates seamlessly with Salesforce to help you effectively distribute leads. It auto-syncs lead information in your CRM, eliminating the need for manual data entry.
Still unsure? Book your demo call now and experience Cirrus Insight's power to help your sales team focus on their forte–selling.