CRM activity capture tools are essential for modern sales teams aiming to eliminate manual data entry, ensure complete engagement tracking, and improve pipeline visibility.
Two popular solutions for integrating email with Salesforce are LinkPoint 360 and WeFlow. While both tools offer email integration, they take distinct approaches to how data is captured, where it lives, and how much control users have over the sync process. LinkPoint 360 provides a classic Outlook-side panel approach with manual and automated logging, while WeFlow is a modern Chrome-based extension designed to streamline Salesforce task and data entry directly from Gmail.
In this post, we’ll compare LinkPoint 360 and WeFlow across features, deployment, customization, and more—so you can decide which is the better fit for your Salesforce workflow.
| Feature | LinkPoint 360 | WeFlow |
|---|---|---|
| G2 Rating | 4.1 | 4.8 |
| Native Salesforce Integration | ✅ Yes | ✅ Yes |
| Activity Auto-Capture | ⚠️ Manual-first | ✅ Yes |
| Email & Calendar Sync | ✅ Outlook-focused | ✅ Gmail-based |
| UI/UX Design | ❌ Classic, desktop app | ✅ Modern, web-based |
| Pricing Transparency | ❌ Quote required | ✅ Transparent pricing |
| Task & Note Management | ⚠️ Limited | ✅ Strong productivity features |
Both tools help connect your inbox to Salesforce, but they serve different types of users and workflows. Below, we explore the core distinctions between the platforms.
LinkPoint 360 is a locally installed desktop plugin that integrates directly with Microsoft Outlook. It provides users with a side panel where they can manually log emails, link contacts, and create Salesforce records. The product is well-suited for traditional Outlook users, especially in industries with strict IT or desktop software policies.
WeFlow, by contrast, is a browser-based extension built for Gmail and Chrome users. It offers a sleek, minimal UI and is optimized for reps who want to stay in their inbox while updating Salesforce. Its cloud-first deployment makes it easy to set up without heavy IT involvement.
When it comes to automated email capture, WeFlow takes the lead. It passively syncs activities, allowing reps to focus on selling while data flows into Salesforce. It also supports Salesforce task creation, inline editing, and custom field updates.
LinkPoint 360 is more focused on manual logging, giving users the ability to choose what gets synced and when. While this can offer more control, it may lead to inconsistent data capture—especially for busy teams.
Cirrus Insight offers a balanced approach here. It automatically logs emails, calendar events, and tasks directly into Salesforce—but with customization options and data ownership fully in your hands. Teams using Gmail or Outlook can benefit from real-time sync without losing control over what’s being tracked.
WeFlow includes built-in support for Salesforce to-dos, notes, opportunity updates, and pipeline views, all from your inbox. It’s ideal for fast-moving sales teams who want to move quickly without switching between platforms.
LinkPoint 360 focuses more on classic CRM integration. While it allows for record creation and lookup, it lacks the modern UX and productivity workflows found in newer tools.
Cirrus Insight also emphasizes sales rep productivity, offering a sidebar experience for inbox-based workflows along with automated meeting scheduling, follow-up prompts, and Salesforce task tracking.
Both LinkPoint 360 and WeFlow store synced data in Salesforce, maintaining compliance with CRM data ownership requirements. However, LinkPoint 360 is often chosen by organizations with stricter IT protocols due to its local deployment option.
WeFlow offers transparent pricing tiers on its website, with plans based on features and number of users. This allows teams to quickly evaluate budget fit.
LinkPoint 360, on the other hand, requires a sales conversation and custom quote, which can be a barrier for teams looking to move quickly.
Even the best tools come with trade-offs. Based on user reviews and product documentation, here are the most common drawbacks for each platform:
Windows-Only Focus: Designed specifically for Outlook desktop; Mac users and Gmail users are left out.
Dated Interface: The UI can feel outdated compared to more modern, browser-based platforms.
Manual Syncing: Users must often manually select which items to sync, which can be a pro or con depending on workflow.
Chrome-Only Extension: Limited to Chrome users, which may not fit every team's security policy or browser preferences.
No Outlook Support: If your organization uses Microsoft 365, WeFlow won't support that environment.
Less Focus on Email Integration: Compared to Cirrus Insight or LinkPoint 360, WeFlow offers fewer features specifically tailored to email workflows.
The best tool for your sales team depends on your tech stack, workflow preferences, and how reps engage with Salesforce.
Choose LinkPoint 360 if:
Your team lives in Outlook desktop and wants Salesforce access without switching tools.
You value manual control over sync behavior.
Your reps prefer traditional CRM workflows over productivity-focused enhancements.
Choose WeFlow if:
Your team is browser-first, using Salesforce in Chrome and communicating via Gmail.
You’re looking for a productivity overlay with streamlined Salesforce editing and task management.
You want a fast, modern UI that keeps reps in their flow.
If your team is looking for a hybrid approach—supporting both Outlook and Gmail, with full control over sync settings, clear pricing, and deep Salesforce integration—Cirrus Insight offers a strong third option. It combines automation, customization, and transparency, helping sales teams save time and close more deals without losing control of their CRM data.
LinkPoint 360 is a good option for traditional Outlook users in controlled IT environments who want manual control over email logging.
WeFlow is better for Gmail users who want modern task management and productivity tools layered on top of their Salesforce instance.
For teams looking for a robust, Salesforce-native experience with automated syncing, meeting scheduling, and user flexibility, Cirrus Insight delivers a well-rounded alternative—bridging the gap between control and convenience.