10 Best Sales Tracking Apps to Boost Performance

In sales, you can only improve what you keep a pulse on. Whether it’s how you landed a new opportunity or closed a deal, tracking end–to–end sales activity reveals exactly how much work is involved. The data gathered is then used to improve sales performance, processes, and strategies at every stage of the sales pipeline.

However, without the right tools, sales activity tracking can be overwhelming for even the most organized sales teams, given the abundance of qualitative and quantitative data to analyze. 

In this article, we’ve curated 10 of the best apps for sales activity tracking and their business benefits. 

Table of Contents

• What is a Sales Tracking App?
• Which Sales Tracking App is Right for Your Business?
• Sales Metrics You Should Track
• Boost Performance with Cirrus Insight's CRM Tracking
• Top 10 Sales Tracking Apps (with Pricing & Features)
• Benefits of Using Sales Activity Tracking Apps
• Final Thoughts: Best Apps for Tracking Sales Activity

What is a Sales Tracking App?

A sales tracking app is a software tool that helps businesses monitor, manage, and analyze sales activities in real time. It provides insights into key metrics such as pipeline health, deal progress, and individual rep performance, allowing sales teams to make data-driven decisions.

Why Does Sales Tracking Matter?

Effective sales tracking is essential for driving revenue growth, improving forecasting accuracy, and optimizing sales performance. Here are a few reasons why:

• Better Revenue Visibility – Sales tracking apps provide a clear picture of incoming revenue by tracking deals through different stages of the pipeline. This enables sales leaders to identify potential bottlenecks and take proactive measures.
• Accurate Forecasting – By analyzing historical data and current sales trends, tracking apps enhance forecasting accuracy, helping businesses set realistic goals and allocate resources effectively.
• Improved Sales Rep Performance – These tools allow managers to monitor individual sales activities, identify top performers, and coach underperforming reps based on real data.
• Stronger Customer Relationships – By tracking interactions and follow-ups, sales reps can engage with prospects more effectively, reducing missed opportunities and increasing conversion rates.

Real-World Impact

According to a study by McKinsey, organizations that use data-driven sales tracking experience a 15–25% increase in sales productivity. For example, businesses using CRM-integrated tracking tools like HubSpot, Salesforce, or Cirrus Insight gain real-time insights into customer interactions, allowing them to close deals faster and with greater efficiency.

By integrating a sales tracking app into their workflow, sales teams can work smarter, not harder—resulting in more closed deals, higher revenue, and sustained business growth.

Choose The Sales Tracking App That's Right For Your Business

Selecting the right sales tracking app is crucial to maximizing efficiency and driving sales growth. The ideal solution should align with your business model, industry type, team size, and sales process complexity. Here’s what to consider when making your choice:

1. CRM Integration

A sales tracking app should seamlessly integrate with your existing CRM to ensure data consistency and eliminate manual data entry. Look for platforms that connect with tools like Salesforce, HubSpot, or Microsoft Dynamics to streamline workflows and enhance customer relationship management.

2. Scalability

Your business may be small today, but as it grows, your sales tracking app should scale with it. Choose a solution that accommodates increasing data volumes, additional users, and evolving sales processes without performance issues.

3. Ease of Use

Adoption is key. A complex system can slow down your sales team instead of helping them. Prioritize user-friendly interfaces, intuitive dashboards, and quick onboarding to ensure reps can leverage the tool effectively with minimal training.

4. Pricing Structure

Sales tracking apps come with various pricing models—subscription-based, per-user pricing, or tiered plans. Consider your budget and ensure the platform provides the necessary features without hidden costs that could impact ROI.

5. Mobile Accessibility

In today’s fast-paced sales environment, mobility matters. A robust sales tracking app should offer a mobile-friendly interface or a dedicated app that allows reps to log activities, access customer data, and update deals while on the go.

Making the Right Choice

Before committing, take advantage of free trials and demos to test usability, integrations, and feature sets. Gather feedback from your sales team to ensure the tool aligns with their day-to-day operations.

By choosing a sales tracking app that fits your needs, you empower your team with the right tools to boost productivity, improve forecasting, and drive revenue growth.

Sales Metrics You Should Track

Tracking the right sales metrics is essential for understanding performance, identifying growth opportunities, and making data-driven decisions. Here are the key sales metrics every business should monitor:

Total Revenue

This is the most fundamental sales metric, representing the overall income generated from sales over a specific period. Monitoring total revenue helps businesses assess growth trends, profitability, and overall sales effectiveness.

Revenue by Product or Service

Breaking down revenue by product or service provides insights into which offerings are driving the most sales. This helps in identifying top-performing products, optimizing pricing strategies, and adjusting inventory or marketing efforts.

Market Penetration

This metric measures your company's sales as a percentage of the total addressable market. A higher market penetration indicates strong brand presence and competitive positioning, while a lower penetration may signal opportunities for expansion or increased marketing efforts.

Revenue from New Business

Tracking revenue from newly acquired customers highlights how well your sales team is bringing in fresh opportunities. A strong new business pipeline ensures long-term growth and mitigates the risk of stagnation.

5. Revenue from Existing Clients

Recurring revenue and repeat business are critical for stability. This metric helps measure customer retention, loyalty, and the effectiveness of upselling and cross-selling strategies. Businesses that generate significant revenue from existing clients often benefit from lower acquisition costs and higher lifetime value per customer.

6. Year-Over-Year (YoY) Growth

Comparing revenue and sales performance over the same period from previous years helps gauge overall business progress. A consistent upward YoY growth trend indicates a healthy, scalable business, while stagnation or decline may signal a need for strategic adjustments.

Why These Metrics Matter

Tracking these sales metrics provides clear visibility into performance, identifies areas for improvement, and supports data-driven decision-making. Companies that closely monitor and act on these insights are better positioned to optimize sales strategies, allocate resources efficiently, and drive sustainable growth.

Boost Sales Performance with Cirrus Insight's CRM Tracking

Optimizing your sales process starts with the right tools—and Cirrus Insight delivers a seamless, powerful CRM tracking solution designed to enhance pipeline management, team collaboration, and sales efficiency.

Seamless Salesforce Integration

Cirrus Insight integrates directly with Salesforce, ensuring that every sales activity—emails, meetings, calls, and tasks—is automatically logged without manual data entry. With real-time syncing, sales teams can focus on selling instead of updating records.

Real-Time Insights for Smarter Selling

Gain instant visibility into your sales pipeline with real-time analytics and performance tracking. Cirrus Insight helps sales reps and managers monitor key metrics, track deal progress, and identify opportunities to close more business, faster.

Workflow Automation to Drive Productivity

Sales reps lose valuable time on repetitive tasks. Cirrus Insight automates scheduling, follow-ups, and data entry, allowing your team to focus on high-value interactions that drive revenue. With built-in scheduling and email tracking, sales reps never miss an opportunity to engage with prospects.

Enhance Collaboration & Team Efficiency

With Cirrus Insight, teams can easily access shared calendars, meeting insights, and customer activity data, fostering better collaboration and alignment across departments. By eliminating silos, sales teams can work together more effectively to close deals.

Try Cirrus Insight for Free

Experience the power of automated CRM tracking, seamless Salesforce integration, and real-time insights for yourself. Start your free trial today and see how Cirrus Insight can accelerate your sales performance and drive revenue growth.

Top 10 Sales Tracking Apps (With Pricing & Features)

1. Cirrus Insight

Price: $14/seat per month

Best for: Sales activity tracking and sales automation with Salesforce, Outlook and Gmail.

Cirrus Insight is a valuable software for interacting with your Salesforce records, right from your inbox sidebar.Key sales activity tracking features include real-time visibility into sales data by auto-syncing team and customer interactions from calendars, emails, and tasks with Salesforce — taking the effort out of tracking sales rep behavior.

Integrations: Salesforce, Gmail, Microsoft Outlook

Try Cirrus Insight for free (No credit card required)

2. Zoho CRM

Price: $12/seat per month

Best for: Inventory tracking, client relationship management, and sales analytics. 

Zoho CRM is a marketing and sales monitoring software.

Key sales activity tracking features include:

• Sales automation,
• Lead management, and
• Analytics and reporting.

Zoho CRM pools sales activity from integrated tools like Salesforce to create charts, trends, and forecasts under one central dashboard, streamlining sales engagement measurement and customer behavior prediction.

Integrations: Salesforce, Zapier, Asana, Shopify.

Visit Zoho CRM’s website here

3. Outreach

Price: Per user pricing undisclosed

Best for: sAI-powered sales engagement and deal management.

Outreach is a performance analytics tool with granular insights into sales activity. from lead to deal. 

Key sales activity tracking features include:

• Deal insights,
• Sales forecasting, and
• Pipeline management.

Outreach integrates with Salesforce to automate sales activity logging, helping teams streamline their workflows and focus more on selling and less on manual data entry.

Integrations: Salesforce, HubSpot, Gmail, Microsoft Outlook.

Visit Outreach's website here

4. Yesware

Price: $15/seat per month

Best for: At-scale email outreach and performance tracking.

Yesware may help sales professionals automate, track, and measure email outreach activity and sales engagement.

Key sales activity tracking features include: 

• Email outreach tracking, 
• Sales engagement analysis, and
• Auto-syncing sales data. 

With some limitations, activity can be seamlessly synced to Lead, Contact, Account, and Opportunity records in Salesforce.

Integrations: Salesforce, Gmail, Microsoft Outlook, LinkedIn 

Visit Yesware's website here

5. HubSpot Sales

Price: $90/seat per month

Best for: Closing data loops between B2B marketing and sales teams and performance reporting.

HubSpot is a reporting software for ad-hoc sales insight and analysis.

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Key sales activity tracking features include:

• Call tracking, 
• Pipeline management, and
• Sales engagement reporting.

HubSpot facilitates smooth data transfer between marketing and sales teams, eliminating complex handovers and data gaps. It also integrates seamlessly with Salesforce, helping sales reps automatically log emails, calls, and meetings while providing valuable insights into sales performance.

Integrations: Salesforce, Gmail, Microsoft Outlook, Zapier, Slack.

Visit HubSpot's website here

6. Pipedrive

Price: Starts at $14.90/user per month

Best for: Visual pipeline management and deal tracking.

Pipedrive is an intuitive CRM that offers drag-and-drop pipeline visualization, making it easy for teams to track deal progress and sales activities.

Key sales activity tracking features include:

• Customizable sales pipelines
• AI-powered sales automation
• Call and email tracking

Integrations: Google Workspace, Microsoft Outlook, Trello, Slack

Visit Pipedrive's website here

7. Freshsales (by Freshworks)

Price: Free plan available; paid plans start at $15/user per month

Best for: AI-powered lead scoring and automation.

Freshsales is a CRM designed to streamline sales tracking with AI-powered insights and automation for follow-ups and lead nurturing.

Key sales activity tracking features include:

• AI-driven deal recommendations
• Automated email tracking and follow-ups
• Built-in phone and chat support

Integrations: Freshdesk, QuickBooks, Zapier, Slack

Visit Freshsales' website here

8. Salesloft

Price: Custom pricing

Best for: Enterprise sales teams needing advanced sales engagement tracking.

Salesloft enables sales teams to track and optimize customer interactions, automate workflows, and gain deeper engagement insights.

Key sales activity tracking features include:

• Email, call, and social media tracking
• AI-driven deal intelligence
• Real-time sales performance analytics

Integrations: Salesforce, LinkedIn, Microsoft Dynamics, Gong

Visit Salesloft’s website here

9. Close CRM

Price: Starts at $49/user per month

Best for: High-velocity inside sales teams.

Close CRM is designed for teams that need to track calls, emails, and deal status in a fast-paced sales environment.

Key sales activity tracking features include:

• Built-in calling and email automation
• Pipeline reporting and forecasting
• Task and reminder automation

Integrations: Slack, Zoom, Zapier, HubSpot

Visit Close CRM's website here

10. Monday Sales CRM

Price: Starts at $12/user per month

Best for: Teams looking for a highly customizable, visual CRM.

Monday Sales CRM offers a flexible, drag-and-drop interface for sales tracking, helping teams visualize their pipeline and automate workflows.

Key sales activity tracking features include:

• Customizable workflow automation
• Email tracking and follow-ups
• Real-time sales dashboards

Integrations: Gmail, Outlook, Slack, Zoom, HubSpot

Visit Monday Sales CRM’s website here

Benefits of Using Sales Activity Tracking Apps

Improved Accountability

Sales activity tracking apps log sales performance to identify wins and missed sales opportunities. But when you use them to track key metrics—such as contact attempts, calls made, emails sent, appointments scheduled and deals closed—per sales rep, you lay hold on concrete evidence of how much is getting done by each person.

At every stage of the pipeline, you can easily identify who's performing the most, the least, and the best. This transparency fosters accountability among team members and motivates them to meet their sales quotas.

Data-Driven Decision Making

It's one thing to track sales data and it's another to iterate on it. Instead of relying on guesswork, use the insights from tracking sales activity to plan your sales strategy and set SMART goals to sell better.

By monitoring granular details, sales activity trackers help teams make data-driven decisions that grow their revenue margin.

Increased Productivity

Low-value, redundant tasks such as administrative tasks and manual data entry don't contribute to revenue generation as much as high-value ones like following up on prospects, lead scoring, or closing deals do.

Unfortunately, research shows that sales reps dedicate merely 36% of their time to sales-focused tasks. This equates to only about 14.4 hours out of a 40-hour workweek, leaving a whooping 25.6 hours underutilized. 

Sales activity trackers automate repetitive sales tasks, freeing up valuable time for sales professionals to focus on what they do best: selling. 

Streamlined Sales Processes

Sales activity tracking apps optimize the sales pipeline by providing a centralized platform for managing leads, deals, and quotas. This ensures all relevant information is readily accessible at a glance.

With features like customizable pipelines and automated workflows, these apps ensure that sales processes are streamlined—reducing redundancies and ensuring high standards in strategy execution.

Final Thoughts: Best Apps for Tracking Sales Activity

When you know what's working and what's not, you can stop throwing spaghetti at the wall with your sales tactics. A sales activity tracker keeps track of all the moving parts of your sales process and reveals what activities have the most impact on your organization’s bottom line.

With Cirrus Insight, your sales team can track productivity, strategies, and overall performance, all while accessing the data needed to make better sales decisions and fine-tune your game plans.

Frequently Asked Questions (FAQs)

Which Sales Apps Are Right for Your Team?

The best sales tracking app for your team depends on your business size, industry, and sales process. If you need deep CRM integration, tools like Cirrus Insight or HubSpot are great choices. For outbound sales, consider Outreach or Salesloft.

What Features Should a Sales Tracking App Include?

A good sales tracking app should offer:

• CRM integration (e.g., Salesforce, HubSpot)
• Pipeline and deal tracking
• Email, call, and meeting logging
• Sales analytics and forecasting
• Automation for follow-ups and data entry
• Mobile accessibility for on-the-go sales

How Do Sales Apps Help Increase Sales?

Sales tracking apps boost performance by:

• Automating tasks, freeing up time for selling
• Providing real-time insights to improve decision-making
• Enhancing follow-ups to prevent deals from slipping through the cracks
• Tracking team performance to optimize strategies

Which Is the Best CRM Sales Tracking Tool?

The best CRM sales tracking tool depends on your needs:

• Best for Salesforce users: Cirrus Insight
• Best all-in-one CRM: HubSpot Sales Hub
• Best for outbound sales: Outreach or Salesloft
• Best for small businesses: Zoho CRM or Pipedrive